If you are an IT Company in Dubai and most of your clientele is based locally, then your business development is mostly dependent on word-of-mouth marketing. The golf course meet up at the weekend, official dinner, business conference, or any other place where industry fellows meet and share their experiences can induce a referral for you.
As the competition within the industry is increasing, you certainly cannot rely on word-of-mouth marketing.
Once you heard of an IT services company, the first thing you will do is to track them on a search engine. Finding information over the internet about the IT Company to validate its digital existence and appearance is a common practice now. Presence in the higher Search Engine Result Pages will be able to convince them to a certain extent but that’s not all.
You will have to employ few more marketing techniques in order to gain business from those prospects.
Search Engine Optimization (SEO)
SEO is the process of presenting results which comprise of specific keywords and phrases. You can choose keywords like, “IT services”, or “Cloud computing”, “Office 365 migration services” or any other phrases which best represents your company and its services. In order to localize the keywords and avoid competition, you can choose any specific area or use the neighborhood where you are easily accessible. The keyword related to the area will help you win the search results.
The professional IT support company in Dubai and other growing managed services providers are maintaining informational blogs. These blogs usually have text related to company’s own expertise and experiences in order to educate the reader and utilize same for content marketing. The tactical use of keywords in the blogs allows better visibility of content in searches, content must also create call-to-action.
Social media has become an integral element of every business these days. For an IT agency in Dubai, it is critical to be active and responsive on Facebook, LinkedIn, Twitter, Google+ and other social media platforms. It also helps in creating awareness, built reputation and allows the prospects to reach you and generate an inquiry.
If you are looking for a digital marketing solution, Cubezix offers reliable and relevant content creation and distribution services. Please feel free to contact us and discuss.